Basic industry analysis will help you understand the environment that your idea resides in. Your goal here is to investigate as much as you can about potential competitors, early adopters, and mainstream users. This will prepare you to build your business canvas later ...
With so many people starting their own businesses, it's hard to not wonder if that idea at the back of your mind can become something too. However, ideas come in different flavours that should be evaluated differently. The first step is to understand just what your idea ...